Are you Selling Value?

There is more to selling than offering the lowest price. In fact, sometimes "value" has absolutely nothing to do with price. If you are not offering a total solution that meets the critical needs of your prospect, then your buyer will likely buy from someone who can. Value is an extremely part of the selling equation. Your prospects want a superior product or service -…

Focus on Your Target Audience!

Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users.