Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over the transom (back) and swamping it. Yet most people market backwards, trying to grow their…

Five Defining Characteristics of Great CEOs

1. Personal insight. Great CEOs are great leaders. They know themselves and what they stand for. They have been called on all their lives as problem solvers because others know them to be fair and impartial. People respect their opinions and look to them for guidance.

Quality Customer Service

What does customer service mean to you and your business on the internet? How do you satisfy you customers? What can you learn about customer service from the big boys'?