Tis the Season for Google?

Top Technology Marketers Convene for CMO Summit

The technology industry's Chief Marketing Officer (CMO) Council will host its annual CMO Summit in Monterey, California, October 7th and 8th at the scenic Monterey Plaza Hotel & Spa on Cannery Row.

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over the transom (back) and swamping it. Yet most people market backwards, trying to grow their…