Overture Ranks Broad Matched Ads Lower

One of the many sessions at Day 1 of the SES conference concerned targeting search engine advertising through the use of broad match. The big guns of Google and Overture were well represented, and their presentations were educational, to say the least.

Tis the Season for Google?

Bambi Fransico is the lead reporter for CBS Marketwatch on the internet and new technologies. In a session at the Search Engine Strategies conference in San Jose focusing on the current climate for SEM company valuations, she offered some valuable insights.

Yahoo Talks Personalized Search

During the Personalizing Search session at today's Search Engine Strategies San Jose, Yahoo's Jan Pedersen got personal. Personalized search, that is.