Copywriting Makeover: Making An Emotional Connection – Part 1

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

NASA Sends A Message To Mercury

NASA's MESSENGER - set to become the first spacecraft to orbit the planet Mercury - launched today at 2:15:56 a.m. EDT aboard a Boeing Delta II rocket from Cape Canaveral Air Force Station, Fla.

Microsoft Great Plains Integration with Legacy Systems Overview for Developers

Looks like Microsoft Great Plains becomes more and more popular, partly because of Microsoft muscles behind it. Now it is targeted to the whole spectrum of horizontal and vertical market clientele. Small companies use Small Business Manager (which is based on the same technology - Great Plains Dexterity dictionary and runtime), Great Plains Standard on MSDE is for small to midsize clients, and then Great…