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One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something…
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.
Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today's most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free.
As search engine use continues exponentially, there are apparent trends that searchers are employing when they perform queries. The most noticeable being that search engine users are mainly interested in results that appear on the first page of the SERPs (search engine results pages), or the "10 blue links", as they are called by Daniel Reed of Ask Jeeves.
The Search Engine Strategies conference, in San Jose, is full of exuberant professionals and entrepreneurs eager and excited to learn more about the search industry. Amid the din of optimism and over-caffeinated exuberance there are a few words being spoken that are, shall we say, somewhat less than ebullient. It's probably no surprise to anyone who's been paying attention to tech stocks of late that…
Switchboard, Internet based yellow pages and white, announced today for several new features. The new functionality is designed to help users more quickly access in-depth information on local businesses and includes a downloadable toolbar, Web search, classifieds and zip/area code look-up. This is the first upgrade announced at Switchboard since the site was acquired by InfoSpace, Inc. in June.
