Copywriting Makeover: Making An Emotional Connection – Part 1

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

NASA Sends A Message To Mercury

NASA's MESSENGER - set to become the first spacecraft to orbit the planet Mercury - launched today at 2:15:56 a.m. EDT aboard a Boeing Delta II rocket from Cape Canaveral Air Force Station, Fla.