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Follow these simple steps to creating a powerful bio that the media will love:
Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as "the ultimate driving machine," "don't leave home without it," and "just do it." Chances are good that you can immediately associate them with BMW, American…
Good news! You've been invited back for a second interview (or a third or fourth). But, you feel that you've already covered everything in the first interview? How will this interview be different from the first? How do you prepare for the second round?
I'm number one! Yup, I'm number one for a bunch of keywords. I'll bet your site is too.
Chris and I just spent an hour talking with Yahoo's Ken Norton and Grace Chan in a private meeting room in Yahoo's little purple booth, here at the Search Engine Strategies Conference. This is news to me, but I learned at this conference that Yahoo's official color is purple. In fact, Ken and Grace revealed a little known fact that the only reason the Yahoo!…
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.
