Ten Marketing Pitfalls

Why Robots.txt?

I am sure that a lot of you have heard of the file named robots.txt (also called a "robot exclusion file") before. But what does this file really pertain to? Basically you can think of a robots.txt file as a list of rules that search engines follow when they spider your site. A robots.txt file gives you the Webmaster a say in what does and…

Tips For Link Building Part 2

A couple of days ago, we featured an article that discussed some tips and hints for conducting a successful link building campaign. The first article featured some excellent information from Greg Boser. With part 2, I am going to discuss some of the tips that were offered by Michael Palka from Ask Jeeves and Matt Cutts from Google.

The 10 Critical Questions to Ask Before Hiring a Consultant

Talk to as many consultants as you can before hiring one. Even if you have one person or firm in mind, interview at least a few others as a sort of due diligence. You'll probably find that each interview helps you focus on the issues you're hiring a consult to help resolve.

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising.