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FindWhat.com, provider of performance-based marketing and commerce enabling services, announced today a strategic private label initiative with Yellow Pages Group.
A couple of days ago, we featured an article that discussed some tips and hints for conducting a successful link building campaign. The first article featured some excellent information from Greg Boser. With part 2, I am going to discuss some of the tips that were offered by Michael Palka from Ask Jeeves and Matt Cutts from Google.
Follow these simple steps to creating a powerful bio that the media will love:
Talk to as many consultants as you can before hiring one. Even if you have one person or firm in mind, interview at least a few others as a sort of due diligence. You'll probably find that each interview helps you focus on the issues you're hiring a consult to help resolve.
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising.
In the first part of our interview, Yahoo's Director of IT, Product Management and Search, Ken Norton, alluded to Yahoo's upcoming personalized search. Despite skepticism and uncertainty over this new area, Ken and his co-worker Grace Chan, Yahoo's Product Manager, seem very confident in Yahoo's ability to succeed in personalization.
