Why Robots.txt?

I am sure that a lot of you have heard of the file named robots.txt (also called a "robot exclusion file") before. But what does this file really pertain to? Basically you can think of a robots.txt file as a list of rules that search engines follow when they spider your site. A robots.txt file gives you the Webmaster a say in what does and…

Tips For Link Building Part 2

A couple of days ago, we featured an article that discussed some tips and hints for conducting a successful link building campaign. The first article featured some excellent information from Greg Boser. With part 2, I am going to discuss some of the tips that were offered by Michael Palka from Ask Jeeves and Matt Cutts from Google.

The 10 Critical Questions to Ask Before Hiring a Consultant

Talk to as many consultants as you can before hiring one. Even if you have one person or firm in mind, interview at least a few others as a sort of due diligence. You'll probably find that each interview helps you focus on the issues you're hiring a consult to help resolve.