Archive
What Works Best Now In List-Building?
We all know the saying, "The Money's In The List." We can appreciate the truth of that saying. If you're in business…
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12 Tips To Create A BIO That Tells The Media What They Need To Know (AND Learn What Does Not Belong In Your Media Bio)
Follow these simple steps to creating a powerful bio that the media will love:
The 10 Critical Questions to Ask Before Hiring a Consultant
Talk to as many consultants as you can before hiring one. Even if you have one person or firm in mind, interview at least a few others as a sort of due diligence. You'll probably find that each interview helps you focus on the issues you're hiring a consult to help resolve.
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising.
How Yahoo! Plans to Tackle Google
In the first part of our interview, Yahoo's Director of IT, Product Management and Search, Ken Norton, alluded to Yahoo's upcoming personalized search. Despite skepticism and uncertainty over this new area, Ken and his co-worker Grace Chan, Yahoo's Product Manager, seem very confident in Yahoo's ability to succeed in personalization.
Classified Ads – What Works & What Doesnt
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?
