The Link Swapping Trap

Targeted SEO: Optimizing For Search Engines Which Are More Likely To Bring You Traffic

Many Search Engine Optimization experts often target search engines such as Google and Yahoo! in general -- without looking at other alternatives. Targeting those highly-trafficked search engines is fine, but when it comes down to making a 'niche' website which already has a search engine or a directory specialized in its category, why target the giants?

Online Advertising Is Growing Steadily

Online advertising will have reached a new high by year's end, the latest eMarketer report predicts. The firm says that by the end of 2004 will be the fourth straight year of double-digit growth.