Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.

Targeted SEO: Optimizing For Search Engines Which Are More Likely To Bring You Traffic

Many Search Engine Optimization experts often target search engines such as Google and Yahoo! in general -- without looking at other alternatives. Targeting those highly-trafficked search engines is fine, but when it comes down to making a 'niche' website which already has a search engine or a directory specialized in its category, why target the giants?