Meaningful Marketing In A Down Economy
The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just…
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The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just…
Music marketer Echo, which handles web sites, online communities, and digital marketing for such top tier artists as Kanye West, Keith Urban, Alicia Keys and Dierks Bentley will be winding down operations over the next 60 days. Ticketmaster bought Echo in March of 2007 for a reported $25 million, but found the Nashville based business unprofitable.
While it may look like some kind of prank and serves to continue the “twitterification” of the English language, Pizza Hut is hiring a ‘Twintern’ for the summer.
It's well known that big corporations employ brilliant accountants in an effort to save money at every turn. Google seems to have been caught doing some less than up-front things, however, as the search giant's been accused of routing revenue through Ireland in order to avoid a big UK tax bill.
It’s a lot easier to embarrass one’s boss than it used to be. You can thank the now dreaded internal leak for that. What was once reserved for water cooler gripe sessions, collective bargaining and, if things went really sour, lawsuits and national media coverage is now instantly public and brutally humiliating.
Analysts and investors were ready for just about anything this afternoon, with predictions of what Google's first quarter would look like ranging from complete failure to yet another blow-'em-out-of-the-water success. The real numbers landed somewhere in between, but - to most people's relief - rather more on positive side.