Content Management Systems: Whats the Catch?

“Content Management System” (CMS) is an expression that is widely used in relation to Web site development and maintenance today. Maybe even more than widely: the search for “Content Management System” returned 2,190,000 results pages from Google. What’s so special about it? Is a CMS a must for any individual or company that owns a Web site? Can you do without it? If you know the answers to these questions, you don’t have to read any further – this article is for those who want to find out what a CMS is and whether they need it at all.

Scientific Web Site Optimization using AB Split Testing, Multi Variable Testing, and The Taguchi Method

You have a great idea for a different page layout, some new copy or image, or a promotion that will give your site the kick in the pants it needs to break through stagnant conversion. You want to make the change, but you have been through this drill before. Some efforts make things better, some of them don’t, and for the rest, it is unclear, so you assume they must have had some positive impact.

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