Archive
Thoughts on Google’s IPO
For the past nine months the financial and Internet world has been watching Google in anticipation of what could be the largest…
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eMarketer Report Finds Online Advertising Is Booming
A report done by eMarketer concerning online advertising as found that spending on this medium is expected to continue and increase over the year. The exact numbers from eMarketer's report states that spending for advertising online will hit the $9.1 billion mark, $1 billion more than what was spent in 2000.
Reduce TCO: The Java Database Way
TCO (Total Cost Ownership) is the buzzword in today's business world. This metric helps enterprise managers assess direct and indirect costs and benefits derived from their investment on IT components and services. A vital component of overall TCO is database management. All information-centric applications need databases for data storage. Also, the storage demands of small and mid-sized companies are growing rapidly, as more emphasis is…
Understanding Google AdSense
Google Adsense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral. Google's Adsense program essentially allows approved websites to dynamically serve Google's pay-per-click Adword results.
Travel Advertising Success With SideStep
SideStep Inc., search engine for travelers, has had success with travel leaders such as Independence Air and Best Western International.
Ten Reasons Why People Don’t Buy From You
Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you sell.
