network
In large organizations, where departments and divisions develop and manage Web content on their own subsites, some of the greatest challenges are:
Running a successful business takes a lot of energy and there are so many areas that as a business owner you need to pay attention too.
1. Print content is structurally and functionally different from online content. Print is formally written and passively read. It's linear, narrative, dated and presents a continuous view. Online content is informally written, chunked out, non-linear, interactive, dynamic and current. One involves reading paper, the other involves reading light.
The battle for high search engine rankings rages on! The engines themselves continually make changes which makes our jobs, as Web site owners, much more difficult. But, one thing has always remained the same... Keywords.
Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away and made a purchase.
There are no stupid questions, only stupid people. Ask an economist for proof of one of their pet theories and you'll find quickly that the age old axiom that we all learned in school and work place training seminars is dead wrong. You can ask a stupid question if you're talking to an economist and that question can, in fact, make you stupid.
