Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that MOST affect your department, division or subsidiary.

About UsUse This Section of Your Website to Boost Your Sales!

Many websites have an "About Us" page. However, when you click on the "about us" button and reach some of these pages, often you do not learn much about who is behind the website. This is a pity, for you, but it is also a loss for the person who owns the website, for she has missed a chance to convince you why you should…

Front End Alignment

In large organizations, where departments and divisions develop and manage Web content on their own subsites, some of the greatest challenges are:

Is Yahoo Search As Effective?

Organic search engine listings, to some, are the equivalent of life-blood of many sites. With Google and Yahoo driving the search engine industry, gaining respectable organic listings within is considered to be golden. In fact, Rustybrick of SERoundTable.com, states that Google "provides over 70%" search engine traffic that his site receives. Compare this to Yahoo Search, which is only responsible for 10% of his traffic.