Microsoft Throwing Another Log Onto the Brand Fire

Here we go again with the whirlwind of search engine brands from Microsoft. Joseph Tartakoff with paidContent.org is reporting that Microsoft has trademarked what appears to be a new brand name of an upcoming mobile search engine. And that name is "Sift." He writes:

Ad Networks Continue To Grow In Popularity

Buying ads on ad networks is standard practice these days. In fact, according to an article from AdAge, 65% of ad buys will pass through ad networks in 2009. Even in tough times like these that’s a lot of money.

Digg Decides It No Longer Needs Microsoft

Back in the summer of '07, Digg and Microsoft announced a partnership that would see Microsoft selling and serving ads on Digg, not unlike Microsoft's deal with Facebook inked the previous year. The deal was to last until the summer of 2010, but Digg has now pulled the plug according to ClickZ.

Can YouTube Monetize the Hulu Way?

Market research firm eMarketer has some interesting numbers looking at possible YouTube revenue. The firm pulls from a variety of sources to get a feel for just how the popular Google-owned video site is doing. For starters, they refer to YouTube as the fifth most popular US web brand according to Nielsen, though March saw the site drop slightly to number 6.