Advertising And Social Media

In the keynote presentation "The State of the Industry (Presented by the IAB)" the panel discussed a variety of topics. Coverage of the ad:tech San Francisco conference continues at Webproworld Videos. Stay with Webproworld for more notes and videos from the event this week.  Moderator: Randall Rothenberg, President and CEO, IAB

Getting More Blog Readers and Twitter Followers

Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.

Hulu CEO Talks Advertising and the Hulu Formula

Jason Kilar, CEO of Hulu delivered a keynote speech at ad:tech San Francisco. In the speech he discussed the state of advertising and of course his site Hulu, which has taken the online video world by storm. Coverage of the ad:tech San Francisco conference continues at Webproworld Videos. Stay with Webproworld for more notes and videos from the event this week.

New York Times Hemorrhaging Money

The New York Times Company released its earnings for the Q1 2009, and the situation doesn’t look good. If things keep going the way they’ve been going for the nation’s largest print news organizations, the news landscape in 2010 could look much, much different.

Is Google Playing Rope-A-Dope With Social Media?

Regarding social media, the best you can say about Google is that the company has merely dabbled in it. Google’s absence in this space becomes as glaring as Godot’s when chief rival Microsoft is busy funneling money toward the hottest new products, products created even by former Googlers. That leaves us with two options: Google’s either planning something or avoiding it altogether. Recent events—or maybe…