Protecting Your Trademarks: Who’s Job is It?

Concern over trademark protection is growing steadily among online advertisers. Who's responsibility is it to protect your trademarks? Should the trademark holders be expected to spend ad dollars to buy their own trademarked terms? What kinds of things should/could search engines do to help alleviate the problems?

Do your Customers Waste your Time?

I saw a post on a marketing forum a few weeks ago and it was from a chap that had purchased a piece of software from a well known Internet marketer.