Social Media And Video Lead To Increased Online Engagement

Online engagement by Internet users is increasing in part as a result of a shift toward video content and social networking, according to a new report by Nielsen. Since 2003, interests of the average online user have shifted significantly. Categories that consisted of portal-oriented browsing sites, such as shopping directories and Internet tools/Web services, used to be the most popular categories for user engagement.

Report Looks at Ad Requests for iPhone vs Android

Mobile advertising platform AdMob has released its Mobile Metrics Report looking at statistics for the month of March. It highlights some interesting trends in smartphone applications. AdMob serves ads for over 6,000 web sites and 1,000 apps and stores and analyzes the data from each ad request, impression, and click. The report is intended to provide insight into trends in the mobile ecosystem.

Wikimedia Enters Partnership With Orange

The Wikimedia Foundation, the organization behind Wikipedia, is partnering with European mobile provider Orange. The partnership will see Orange devices carrying co-branded content for customers in France, the UK, Spain, and Poland.

Google Announces Mobile Product Search Results

Today Google announced Google Product Search for Mobile. Android and iPhone users will now be able to type a product query into Google.com and get Google Product Search Results formatted for their phones.

Steve Jobs To Be Back at Apple in June

Steve Jobs, who has on separate occasions been reported dead and to have had a heart attack (neither of which were true), said goodbye to Apple back in January. He took a leave of absence from the company due to well-publicized health issues. Upon his departure, Jobs wrote a letter to the Apple staff. In it, he wrote: