network
It's not a news story--doesn't really rise to the level of newsworthiness--but people do seem to be talking more lately about the…
Research from Hitwise indicates that online retailers in the UK are seeing less traffic from paid search efforts and more from social networks. Paid search traffic has fallen over the last year - the percentage of all UK Internet visits to online retailers dropped from 10.1% in March '08 to 8.9% in March '09 according to Hitwise's Robin Goad.
There used to be, just a few years ago, quite a chasm between traditional advertising and online advertising. That chasm is becoming more like a gap, especially as the Web grows to engulf all media and audiences fragment. The new question then isn’t how advertising on the Web and via traditional media differ, but what traditional media tools and knowledge can be applied online.
A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year. The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John's. Each of these has been successful in their efforts…
In 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."
In the keynote presentation "The State of the Industry (Presented by the IAB)" the panel discussed a variety of topics. Coverage of the ad:tech San Francisco conference continues at Webproworld Videos. Stay with Webproworld for more notes and videos from the event this week. Moderator: Randall Rothenberg, President and CEO, IAB
