Understanding Search engines!

1.A tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Some search engines are specifically designed to find Web sites intended for children.

Why High Ranking Does Not = Traffic/Sales

Gaining top positions within search engines is no guarantee of traffic increases. Even if traffic does increase, there are still no assurances this traffic will convert into paying customers. These very issues are what a couple of posters at WebProWorld recently faced. Each has decent-to-top SERP rankings but they have little to show for it, business and traffic-wise.