What is Guerilla PR Anyway?

If you're going to apply the principles of Guerrilla P.R. to the age of the Internet, you have to know something about Guerrilla P.R. itself. in case you have not worn out a copy of Guerrilla P.R. or have forgotten some of the finer points since that book was published in 1993, let's take a fresh look at the concept. After all, the world has…