New Executive Team Member for MSN

Getting Lucky with Systematic Marketing

In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members.

The First Ten Seconds Are A Make Or Break

Why do people write long copy? It is not because their readers read it all! People write long stories for the same reason that restaurants that serve big portions get customers lining up at their doors. They are creating the illusion that their meal is cost effective. A long story suggests that there is a lot to say.