Positioning
Make More Sales By Airing Your Dirty Laundry
There's an old saying, "Don't air your dirty laundry".
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Why is Search Engine Optimisation Expensive?
Many of our customers find search engine optimisation (SEO) services quite expensive. From the client's point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense.
In Defense Of DMOZ
Last week, Webproworld featured an article concerning the submission/approval process of the Open Directory Project, DMOZ. Featured in the article were comments from various forums about negative experiences people had while waiting for their site to be accepted or denied. After the article was posted, there were immediate reactions, pro and con, concerning DMOZ, editors, and the approval process.
Google Catalogs – Old Fashioned Mail Order Meets High Tech Search
In addition to Google's Froogle shopping service (still in beta), which features a searchable database of online merchants, Google is also beta-testing their Google Catalog service. Google Catalogs provides a searchable central repository of hundreds of mail-order catalogs.
Advertising DOs and DONTs
From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went.
Revitalizing Your Sales After ‘The Bump’
For most companies, achieving predictable sales results is an obvious and crucial part of the execution strategy. It impacts just about everything the company does and how it performs its tasks. Or what it can or cannot do. It has impact on cash flow, profits, shareholder value, employee compensation, product development, Marketing activities, competitive positioning, just to name a few.
