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Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker's Rule, that half…
1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.
What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?
Scientific Software released a new federated search engine for the desktop PC that is integrated into Microsoft Windows Explorer.
Morningstar now provides Fiduciary Grades on mutual funds. How does Morningstar determine these grades? How can mutual fund investors use these grades to better manage their portfolios?
The Search Engine Marketing Professional Organization (SEMPO) is launching a first-ever comprehensive survey to estimate the size of the North American advertiser spending on search engine marketing and critical trends in the burgeoning SEM sector.
