Compete Looks at Ad Performance from AOL Homepage
Last week, Compete shared some interesting data looking at homepage visitors at the top publisher sites, and compared them to visitors to…
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Last week, Compete shared some interesting data looking at homepage visitors at the top publisher sites, and compared them to visitors to…
A 2008 survey from MarketingSherpa indicated that 52% of viewers took action after seeing an online video ad; 28% looked for more information; and 16% bought something. Statistics like these appear to have resonated with some advertisers, because advertising through online video seems to be on the way up.
A while back, StumbleUpon released web stumbling, which is the ability to use the service without having to download the toolbar that has accompanied it for years. The company has now announced some features that expand upon this. The StumbleUpon Team shares them with Webproworld:
Yahoo has given the Yahoo Web Analytics interface a new look and some new features. These new demographics and interest group reports, as well as new segmentation, filters, a demographics and interest groups dashboard, the ability to create more scheduled reports, and custom fields with more actions. New reports included in the new dashboard include:
Wakoopa has been collecting information related to social networks and applications on the web, and they have a new report that reveals some interesting findings. For one, Twitter continues to grow rapidly. This isn't news to anyone, but as its growth continued through the entire first quarter, it saw a particularly big jump in March. As far as apps, Tweetdeck ranked first among users who…
In a recent