Web Ads: Branding Trumps Clicks

Internet advertising is often thought of as direct marketing, unlike magazine ads. Of course, this concept makes zero sense and advertisers are finally beginning to come to terms with this reality.

Algo Update? Don’t Panic

There has been a great deal of speculation about a shift coming in Google's ranking algorithms over the past few weeks.

24/7 Real Media’s Analytics Solution

Gamedaily.com has expanded its relationship with 24/7 Real Media. The relationship now includes Insight XE, as its analytics solution, in addition to using Open AdStream Central as its exclusive ad serving solution for its destination site, Gamedaily.com, which connects with a network of more than 130 affiliated portal, consumer and B2B sites.