Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to…

Windows XP SP2 – Wait and See?

Developers in North America are taking a "wait and see" attitude about installing Microsoft's Windows XP Service Pack 2, according to Evans Data's Fall 2004 North American Development Survey.

Link Building: To Link, or Not to Link, That is the Question

Lately, there have been many heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?