Is This Anyway to Run Your PR?

You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or subsidiary.

IBM Expands On Demand for SMBs

IBM today showcased a new face to the company's On Demand Business initiative as it hosted more than 100 small and mid-size businesses (SMBs) and IBM Business Partners for a landmark event held here at the Museum of Natural History in Manhattan.

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly if you need financing or you are not experienced at running a business, it is not necessarily the essential first step.