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Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional…
Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process.
One of the most powerful aspects of .NET is the ease with which one can create Web Services. A Web Service is an external interface provided by a Web site that can be called from other Web sites. For example, a financial company may make up to the minute stock quotes available via a Web Service for those who do their trading with that company.…
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop.
24/7 Real Media announced that ScubaDiving.com has chosen Open AdStream Central as its exclusive ad serving solution.
You've got a great product or service that beats the competition by miles. Once you get in front of people or get them on the ph0ne, they're sold. The only problem is you're not getting enough of those initial conversations with prospects started so you can convert them to clients. Instead of having your ph0ne ringing of the hook with requests, you feel like your…
