Open Your Introduction With A Firecracker Moment

The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it with influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speech no longer works. My test results show that elevator speeches are too slow and too boring. People know what's coming and have mindfully tuned…

Boston SEO Firm Grows by 100%

The recent buzz surrounding Google's IPO and its surging stock price has brought attention back to a very hot sector of Internet marketing known as search engine optimization (SEO).

Holiday Search Engine Ads

As search engine advertisers get ready for the 2004 holiday season, what they write as their paid listings will affect the number of shoppers who visit their web sites.