How To Evaluate A Product Opportunity

Day after day my in box, and I'm sure yours as well, fills with opportunity propaganda on how to make money. Do this, and poof, you're rich. Become an affiliate and sell my ebook, and poof, you're making lots of money. I don't know about you, but I can't tell what's a good opportunity and what's not any more. Because of this, I created a…

Major Search Engines Still Getting the Traffic

Despite recent publicity of several alternative search engines, as well as general excitement for the broader search industry, search traffic and its growth still resides largely with the major engines.

24/7 Real Media Signs Agreement with Boston Herald Site

24/7 Real Media announced that Herald Interactive, the Web sites for the Boston Herald and 4 suburban dailies and 89 weekly community newspapers, has signed an agreement to use 24/7 Real Media's Open AdStream Central as its exclusive ad serving solution.

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.

How To Write A Killer Press Release

One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can't seem to…