Write to Make Them Buy
We know that the primary aim of a sales copy is to make people buy. I don’t mean you should trick people into buying, but your copy should be written in such a manner that it should address to the issues that directly make an impact on them. To understand this, you have to empathize with your readers, with the website visitors.
Search Engine Firm Hires Former Overture Exec
Walnut Ventures, which signed a letter of intent last week to merge and combine operations with MBSL Group, has added the former director of business development with Overture to its executive team.
Google Spyware? Bad Guys & Spies Using Google Desktop Search
I suppose I was naive when I cheered the new Google Desktop Search tool thinking it was ONLY a great way to help ease my computer info-glut and help organize my hundreds of hard-drive stored documents, emails and files. It seems that now I have to worry about how bad guys and busybodies will use it to spy on me!
Oracle Gets Approval From Europe, PeopleSoft Reviews Decision
PeopleSoft announced that its Board will review the implications of today’s decision by the European Commission regarding Oracle’s proposed acquisition of PeopleSoft.
Intel, Clearwire Doing The WiMAX Thing
Intel and Clearwire, Craig McCaw’s wireless broadband services company, announced they will jointly develop and deploy wireless broadband capabilities using WiMAX networks.
DMOZ: Rotten To The Core
I knew things were bad at DMOZ. But I guess I didn’t realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.
6 Major Considerations in Re-Designing Your Web Site
Designing a website is a very big step towards running an online business. To have a good website for a successful online business, you have to follow lots of rules and recommendations that are directed by professional eBusiness leaders.
Why You Cannot Afford to Be An Anti-Social Internet Marketer
Anti-social internet marketing is a critical flaw that will destroy even the best, most creative sales strategies. If you do not build relationships and follow up on them –through personal interaction and automation — you will spend most of your time either a) repeating trivial tasks that can either be completed exponentially faster with the help of other people or b) plodding away on a course that will never result in sales conversions.
Connecting Smart Devices on the Internet
The idea that by the year 200x there will be more smart devices on the Internet than people has become widely accepted. You can already see it if you look at the most integrated manufacturing facilities. Everything from the factory floor up is being connected using web technologies. If connecting a smart device can create substantial customer value and you do not do it, your competitors will. So the questions in many cases is not should I do it, but how should I do it?
Tips For Starting A Legitimate Home-Based Business
The number of home-based business opportunities is rapidly growing. In fact, over 50% of small business owners work from home. Numerous programs and options are available. If you would like a legitimate home based business but are having trouble deciding which is right for you, exercising a few precautions can go a long way in making sure you choose the best program for you.