eBay Warned About Misleading Ad

A British advertising watchdog has told eBay to stop claiming it offers brand new items for 25 percent less than retail stores.
The Advertising Standards Authority (ASA) said Wednesday, that eBay’s posters claim a 25 percent discount was misleading because it did no provide enough details of how the comparison pricing was conducted.
eBay hired a third party company to compare prices on certain items sold on its site and at major British retailers Debhenhams and John Lewis.

Social Media And Video Lead To Increased Online Engagement

Online engagement by Internet users is increasing in part as a result of a shift toward video content and social networking, according to a new report by Nielsen.
Since 2003, interests of the average online user have shifted significantly. Categories that consisted of portal-oriented browsing sites, such as shopping directories and Internet tools/Web services, used to be the most popular categories for user engagement.

Report Looks at Ad Requests for iPhone vs Android

Mobile advertising platform AdMob has released its Mobile Metrics Report looking at statistics for the month of March. It highlights some interesting trends in smartphone applications.

AdMob serves ads for over 6,000 web sites and 1,000 apps and stores and analyzes the data from each ad request, impression, and click. The report is intended to provide insight into trends in the mobile ecosystem.

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