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If you're not incorporating the web into your traditional media marketing efforts, you're going to be missing out on part of your…
Not that this comes as a surprise, but the Kentucky Derby is in on the social media game. We're seeing pretty much every major event become more engaging with the general public. Not unlike the Presidential Inauguration or the NFL Draft, there are plenty of ways to get involved with the Kentucky Derby online as well.
Direct band to fan sales is the new holy grail; not just for indie musicians, but for a growing number of major label artists as well.
In April, the cover of the Newspaper Association of America’s trade magazine Presstime pleaded “Don’t Stop the Presses!,” the don’t and the exclamation point in bright red, confident and defiant serif font.
The U.S. market for mobile advertising will grow 36 percent, increasing from $169 million in 2008 to $229 million in 2009, according to a new forecast by Interpublic's Magna. The prevalence of mobile subscriptions (more than 270 million at the end of 2008 according to the CTIA) and mobile users (more than 224 million individuals, according to Nielsen) has been the main driver. Although the…
The Hallmark Channel reaches roughly 86 million homes, which, whether or not you dash to the couch every night to watch it, is impressive. And starting today, Google TV Ads is allowing users to reach the same audience.
