PPC Options

AOL Enters Agreement with Kayak Software

America Online and Kayak Software Corporation, created by the founders of Orbitz, Expedia and Travelocity, announced a multiyear marketing and technology agreement in which AOL will make a minority investment in Kayak.

Branding with Pay-Per-Call Television Advertising

Who wouldn't want to advertise on television and only pay for results? Many advertisers who have used popular pay-per-click programs on the Internet are now discovering that a similar model exists on television known as pay-per-call advertising.