Why Guerrilla Consultants Need Great Web Sites

In a world where anyone can access the archives of the Smithsonian Institute with a click of the mouse, potential clients will not be satisfied if a consultant’s Web site turns up nothing but marketing babble. Clients come to your web site for one reason: to solve a problem. They expect your site to look professional, be easy to navigate, and offer content that helps them understand how you can help them.

Wi-Fi Essentials

Is it me, or does it seem there’s a new techno buzzword being thrown around every other day? Keeping up with XML this, PDA that and implementing a WLAN to work with both is almost a fulltime job – in terminology alone. Unfortunately, the new and exciting world of “wireless” is no exception. Let’s see if we can shed just a bit of light on the buzz, the facts and what it all means to you.

Marketing Your Home Business

Every successful business venture implements a well thought out marketing plan. The development of a marketing plan along with financial and management plans will generally determine your success or failure in a home-based business. The fundamentals of a marketing plan are to know your customers well and to know your competitors even better. By identifying these two elements you can develop a marketing plan that will satisfy the needs of your customers, help you understand competitors, and be aware of changes in the market that could affect your profits.

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