Online Retailers Optimistic About Sales

The economy is making online retailers change their marketing tactics in order to acquire and retain customers, according to findings from the "State of Retailing Online 2009," the 12th annual Shop.org study conducted by Forrester Research.

Library Groups Ask Judge To Monitor Google Book Search Settlement

Three major library groups have filed comments with the U.S. District Court for the Southern District of New York for the judge to consider in his ruling on the proposed Google Book Search Settlement. The American Library Association (ALA), the Association of College and Research Libraries (ACRL) and the Association of Research Libraries, are asking the judge to "exercise vigorous oversight" while ruling on the…

Integrating the Web Into Traditional Marketing Efforts

If you're not incorporating the web into your traditional media marketing efforts, you're going to be missing out on part of your audience. Webproworld discussed this with comScore's Erin Hunter at the recent ad:tech conference.