Archive
Direct Band To Fan Marketing Is Making A Big Push
Direct band to fan sales is the new holy grail; not just for indie musicians, but for a growing number of major…
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YouTube Gets On Content Producers Who Are Inserting Ads
YouTube is telling some of its content producers that they are in violation of the site's terms of services by including product placement and commercials within their videos. The reason for this is that YouTube is trying to make money with its own advertising, and advertisers typically don't want to have to compete with other ones, particularly when they are paying and the others aren't.
BlackBerry Outsells iPhone
An aggressive "buy-one-get-one" campaign by Verizon Wireless helped RIM's BlackBerry Curve overtake Apple's iPhone to become the best-selling consumer smartphone in the first quarter of 2009, according to a report by The NPD Group. RIM's consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market in Q1 2009 versus the previous quarter, as Apple's and Palm's share both fell 10…
EU Commissioner Pushes For Independent ICANN
In about five months' time, the current agreement between ICANN and the U.S. government will expire. At that point, Viviane Reding, the European Union's Commissioner for Information Society and Media, is hoping ICANN will become a fully independent organization with a more international support network.
Microsoft Gives Advertisers Access to Celebrity Endorsements
Microsoft Advertising has teamed up with Brand Affinity Technologies to give advertisers access to athlete and celebrity endorsements. The companies claim this is a way for businesses of "all sizes and budgets" to increase brand performance with their online campaigns.
