Will Seminars Get You Clients?

I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients?

The Essence of the Manager’s Mission

Boy, it felt good! It didn't last long; good things often don't. But having had it once I knew I had to have it again. At least now I knew what I was aiming for - or so I thought. I was wrong. It took me over ten years to understand what I'd done. But now that I do, perhaps it might give you the…

iProspect Jumps the Gun

We were a little perplexed when we saw iProspect's announcement that all of their PPC staff had been given the new Google Advertising Professionals certification.