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Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All…
Trying to assess the impacts of marketing on business performance is a daunting task, celebrated long ago by John Wanamaker's famous quote regarding not knowing which half of his advertising was wasted. The root of this problem is that, for most companies, as much as 40% to 80% of their business results cannot be attributed to any specific marketing activity.
Pay Per Click Search Engine ads are one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine PPC Search Engine advertising accounts 2 billion dollars/year which is expected to increase to 8 billion dollars by 2008.
I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients?
Boy, it felt good! It didn't last long; good things often don't. But having had it once I knew I had to have it again. At least now I knew what I was aiming for - or so I thought. I was wrong. It took me over ten years to understand what I'd done. But now that I do, perhaps it might give you the…
We were a little perplexed when we saw iProspect's announcement that all of their PPC staff had been given the new Google Advertising Professionals certification.
