When it Comes to Building Business are You a Cultivator or a Harvester?

As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the business building process in one of two ways. Everyone tends to be what I identify as either Cultivators or Harvesters. The problem is the business building process requires both cultivation and harvesting. Read on to determine which you are and how to assure that you are both cultivating and harvesting new business.

PPC Options

Pay-Per-Click – Just the words send a chill up and down my spine. It used to be that this PPC feature was an end-all to cure any search engine listing woes, to get the ranking we felt we were denied, and to finally gain that respect that we felt we were due in this harsh reality they call the Internet. Now it has gotten completely out of hand.

A Secret To Extraordinary Accomplishments

I sat watching a documentary on U.S. Navy SEAL Team Training on the local exercise channel. It showed young men, mostly in their early 20’s, enduring grueling ocean swims in near-freezing water. It showed these same young men forced to swim underwater (holding their breaths) until a major percentage of them passed out and had to be rescued by their instructors. It showed weeks of grueling training in which ordinary men are transformed into incredible machines with wills of steel and unshakable discipline.

Google Launches Additional Tools For AdWords Clients

Google has announced the launch of some new AdWords tools designed to assist webmasters and search engine marketers in creating successful ad campaigns. The program, called Google Advertising Professionals, was “designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager – for free.”

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