Advertisers Looking More and More Toward Video
A 2008 survey from MarketingSherpa indicated that 52% of viewers took action after seeing an online video ad; 28% looked for more information; and 16% bought something. Statistics like these appear to have resonated with some advertisers, because advertising through online video seems to be on the way up.
StumbleUpon Enhances Web Stumbling
A while back, StumbleUpon released web stumbling, which is the ability to use the service without having to download the toolbar that has accompanied it for years. The company has now announced some features that expand upon this. The StumbleUpon Team shares them with Murdok:
Yahoo Web Analytics Gets an Upgrade
Yahoo has given the Yahoo Web Analytics interface a new look and some new features. These new demographics and interest group reports, as well as new segmentation, filters, a demographics and interest groups dashboard, the ability to create more scheduled reports, and custom fields with more actions.
New reports included in the new dashboard include:
Report Reveals Interesting Findings on Web Apps
Wakoopa has been collecting information related to social networks and applications on the web, and they have a new report that reveals some interesting findings.
For one, Twitter continues to grow rapidly. This isn’t news to anyone, but as its growth continued through the entire first quarter, it saw a particularly big jump in March. As far as apps, Tweetdeck ranked first among users who posted updates to Twitter via desktop with Twhirl a close second.
Statistics About Why People Use Twitter
In a recent
Swine Flu Fears Overrun Web
Don’t be surprised if, at the next Web 2.0-type conference, the attendees all wear surgical masks and tote gallon jugs of hand sanitizer. New stats from both Nielsen and Hitwise indicate that fear of the swine flu has hit the online world in a big way.
AOL Launches Old-School Political Site
AOL’s MediaGlow has launched a new political news and blog site called PoliticsDaily.com.
PoliticsDaily.com features a mix of political views and will focus on in-depth political analysis instead of breaking news. AOL says as more people go online for political news and information that its new site will offer information across the political spectrum.
MySpace Expands Executive Roster
As part of the shakeup that ousted co-founder Chris DeWolfe and ushered in former Project Playlist and Facebook’s Owen Van Natta as the new CEO, MySpace has expanded its management team with two key hires. Michael Jones who comes from Userplane and AOL has been named Chief Operating Officer and Jason Hirschhorn joins as Chief Product Officer after a stints at Sling Media and MTV Networks.
From the press release:
McAfee Rolls Out Free Online Cybercrime Site
McAfee has introduced a free online Cybercrime Response Unit aimed at detecting cybercrime and helping users recover from it.
"With physical crime you know right away if your house has been broken into or your car has been stolen, but with cybercrime, it’s not that obvious. Most people don’t even know they’re a victim, and they rarely know what to do next," said McAfee President and Chief Executive Officer Dave DeWalt.
GameFly Files Complaint Against USPS
Rent-by-mail video game company Gamefly has filed a complaint against the United States Postal Service alleging improper handling of mail and preferential treatment of larger competitors Netflix and Blockbuster.