PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?

Are You SURE Your Link Partners Still Link to You?

It's a fact. While most link partners are scrupulously honest a few are little more than link scam artists. They'll take a link from you to them. Put up your link back. But then when you're not looking take yours down.

PageRank – The Game Keeps Changing

Chris Richardson wrote last Friday that the feathers of the SEO community were ruffled when a Google's representative said that the PageRank bar in the Google Toolbar was for "entertainment purposes only" This was quickly countered by Google Guy, who is the regular but anonymous, go-between Google and the SEO community.