Accounting for Non-Attributable Business Results

Trying to assess the impacts of marketing on business performance is a daunting task, celebrated long ago by John Wanamaker’s famous quote regarding not knowing which half of his advertising was wasted. The root of this problem is that, for most companies, as much as 40% to 80% of their business results cannot be attributed to any specific marketing activity.

Will Seminars Get You Clients?

I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients?

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