Strategic vs Tactical Marketing – Understand and Profit

Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.

Unhook from the Perpetual Progress Grid

I have been a member of a group called the Women in Business Connection (WIBC for short) in Cambridge, MA for about four years. We get together for lunch meetings once a month. Last week at our December event several of the women commented to me how much they liked my newsletter. It is always nice to hear complimentary feedback but one woman went even…

Why Your Best Keywords May Not Be

Pay-Per-Click advertising is one of the very best ways to quickly and (often) cheaply get the word out about your business. A new campaign can be "live" in just a couple hours and can bring in thousands of visitors and sales in its first week.